Is It a Good Idea to Send a Followup Email?

Rishi Rawat Blog Posts Leave a Comment

Question: I want to send my mailing list a special discount that will run just 5 days. If I send discount notification email on day 1 and “last day” email on the 5th day what kind of sales lift could I get with “last day” email?

Answer: 2.3x

Leave a Reply

Your email address will not be published. Required fields are marked *