Moment a visitor lands on harryanddavid.com they’re shown an email signup popup. What Harry and David does differently is that in addition to asking visitors to signup they also let them know how many people like Harry and David on Facebook–
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.