Changing the Minds of Shoppers Thinking of Unsubscribing

Rishi Rawat Blog 3 Comments

I’ve been getting a lot of emails from michaels.com lately.  So I clicked the ‘unsubscribe’ link in this email footer.  The next page changed my mind—

Michaels.com_Email





Comments 3

  1. this pisses me off more – i clicked unsubscribe to unsubscribe and now I’m being spammed once again so now instead of being nice I go back to the email and click the the gmail spam button

    1. Post
      Author

      Thanks for the comment, Mitch. Just to be clear this wasn’t a followup email from michaels.com (that would have annoyed me, too). It was the landing page when I clicked ‘unsubscribe’ link. Would that be less annoying for you?

  2. Generally marketers do what marketers have always done, they send stuff, lots of stuff. With the increasing noise and clutter, the shoppers are trying for unsubscribing. Most marketers have a negative view of showrooming behavior, especially those in the retail space.

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