April 1st a good time for retailers to have some fun with customers. But it needs to be done in a craft manner. Being too clever always ends up backfiring.
I liked this email from Solostove. It has just enough for my curiosity getting the best of me:
And on click you’re taken to this custom landing page:
Like this idea?
Comments 1
I think this is an example fantastic copywriting. Because of the humor and personality, I actually wanted to read the entire thing (even though there was a lot of content). I especially liked the phone users part (attached)—got a real laugh out of me.
I’m sure this got them good results.