April 1st a good time for retailers to have some fun with customers. But it needs to be done in a craft manner. Being too clever always ends up backfiring.
I liked this email from Solostove. It has just enough for my curiosity getting the best of me:
And on click you’re taken to this custom landing page:
Like this idea?
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
Comments 1
I think this is an example fantastic copywriting. Because of the humor and personality, I actually wanted to read the entire thing (even though there was a lot of content). I especially liked the phone users part (attached)—got a real laugh out of me.
I’m sure this got them good results.