Here is a conversation that happens more often than I’d like:
Me: Honey, why are you returning 5 boxes of shoes?
Wife: None of them fit well. I hate shoe shopping.
Me: Why don’t you reorder the shoes you’re wearing now?
Wife: Oh, they don’t make these anymore. I should have ordered 5 styles when I bought these.
I have an idea that will make my wife and other people with the same struggle happy. And it’ll make Zappos a lot more money.
For the sake of argument let’s assume my wife buys this on Zappos:
After 3 months she receives an automated email. This email is only sent to subscribers who didn’t return the shoe.
Here is what the email will say (the concept below is interactive):
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.