Comments 6

  1. While I agree that prsonalization is a very efective strategy, I cannot imagine spending 2 hours every day for a month writing emails. If every half of the emails resulted in a sale (unrealistic conversion rate!), it still wouldn’t fee like the right use of my time.

    1. Post
      Author

      Hi, Mark. The 2 hour time detail is something you can determine based on what works for you.

      Mark: If every half of the emails resulted in a sale (unrealistic conversion rate!), it still wouldn’t fee like the right use of my time.
      Rishi: The final time cost will be 70% lower because you’ll develop a personalized communication formula. Plus could hand it off to a junior resource once it’s been finetuned.

      My point is that personalized communication so underutilized it’s a growth opportunity for brands. This I’m certain of.

  2. At one point Rob Snell was the king of personal emails to his mailing list. I’d get emails from him and it was a challenge to tell that he was sending it to a list and not to me personally.

    This has made a big impact on me. This is precisely how I send emails to my mailing list. I believe the results speak for themselves. My average open rate is right at 50% (quite a bit better than the 10-11% industry average.) The click rate varies depending on the subject and just how much emphasis I put on it but I have seen click rates of over 40%. And if I send a strong recommendation for something to the list I’d BETTER put a bunch of it in stock because they are going to buy.

    In the body of my emails I ask questions of my readers and encourage them to reply. When they do reply they will get a personal reply from me. I certainly don’t spend quite as much time as your suggestion implies but the time I do spend is richly rewarded.

    1. Post
      Author

      Rob’s a great writer.

      Chris: This has made a big impact on me. This is precisely how I send emails to my mailing list. I believe the results speak for themselves. My average open rate is right at 50% (quite a bit better than the 10-11% industry average.) The click rate varies depending on the subject and just how much emphasis I put on it but I have seen click rates of over 40%. And if I send a strong recommendation for something to the list I’d BETTER put a bunch of it in stock because they are going to buy.
      Rishi: This is so amazing. Thanks for sharing it. I’ll be updating my post with your comment for others to see!

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