Comments 4

  1. they should have been offered this service only to the email subscribers, since you are into marketing profession you quickly got this, i don’t think so the customer will catch this point…what you say?

  2. Post
    Author

    @idris: I suspect the closing of 260 Wilsons Leather stores is somehow related to their marketing strategy. Secondly, even if the customer fails to catch this it does not make it a good marketing strategy. Sure, they might have more click-throughs but most customers will realize, right on the home page, that the sale is ‘non-exclusive’

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