When it comes to signing up for a new newsletter what are people most concerned about?
“I hope these guys wouldn’t bombard the crap out of my inbox.”
So, mention newsletter frequency upfront (taken from fineartamerica.com):
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
