Comments 2

  1. I didn’t think of the demographic information being captured – that’s interesting.
    Related, I remember doing a project for a home safety/appliance company and in all our qualitative research we found that selling consumers on the all-encompassing “peace of mind” and building the brand purely on emotions was so much more powerful than any other marketing strategy.

    1. Post
      Author

      Shreya said: … encompassing “peace of mind” and building the brand purely on emotions was so much more powerful than any other marketing strategy.
      Rishi: I can totally see that.

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