This is how your email opt-out page should look like—
1: Super-large font size.
2: Simple, clear messaging. Page leaves no doubt about me being unsubscribed.
3: Sense of humor.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.