I was on scrapbook.com and noticed this clever email signup popup—

Scrapbook.com_Email_Signup

“Shhh..don’t tell anyone.”— makes me feel special.
“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.

Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

See what Rishi is up to on LinkedIn

If the comment section remains empty I'm going to lose my job

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