Comments 9

  1. Sounds very interesting. Would love it if the bold items in your post were clickable links. A quick search brings up a few sites about JTBD and a $300 course including Bob Moesta.
    I’ll be reading as well and look forward to hearing more.

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  2. Along the lines of “Getting the Job Done…” I entered my comment, email, etc. Got an error message that the email address I used was in use by someone else (me) and that I needed to enter the password. Entered my password and was presented with another wordpress screen saying to use my username instead of the email address (huh?). Did a forgot password . Reset my password. And was able to — finally — post my comment.

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      Yikes. I’ve had a whale of a problem with WordPress and can’t edit it. But thank you for jumping the extra hoops to post your comment. I’m going to move my blog to and that will give me better control. Will keep you posted. Will also keep you posted on my JTBD (jobs to be done) journey.

  3. Excellent insights Rishi!
    Fascinating video and how McDonald’s discovered the real reason people were buying milkshakes so early in the morning.

    Kind of reminds me of why people go to the hardware store to buy a drill. It’s not the drill they want, but the hole. The Job To Be Done.

    Ok, now I have to think about how I can apply this to my jewelry website.

    Thanks Rishi!

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      We should talk and I can teach you the interrogation technique I learned at the workshop. You need to identify a few recent new buyers on your site and interview them. The insights will shock you. The interview process is very specific. Email me when you’re ready and I’ll set a time to discuss. I know you’ll love it. We can even interview a few people together.

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