Stark Realization

Had a realization recently. Sharing because I don’t want you to fall for the same trap.

My “aha” is that I sometimes unnecessarily complicate test concepts.

The downside of complicating concepts;

— Design costs go up
— Harder to pitch/sell idea
— Development costs balloon
— The probability that something breaks (without being noticed) goes up
— But worst of all, when an idea is over-engineered it often misses the original point.

Why the brain avoids simple ideas:

— We want to be seen as a genius by others
— We want to be seen as a genius by ourselves
… in other words, ego.

Let’s return to the starting point. The main reason for testing is to know if a hunch is correct. Avoid the temptation of trying to do too much.

And this lesson extends beyond A/B testing.

9 years ago my business was beautifully simple. Today’s it’s 10x more complicated. But not 10x better.

Have you felt this way about your site, marketing strategy, or business? I’d feel much better knowing I’m not the only one 🙂

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1 comment

One Reply to “Stark Realization”

  1. I am so glad that I learned early. If I over-engineered things, I would still be working on my homepage!

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