Had a realization recently. Sharing because I don’t want you to fall for the same trap.
My “aha” is that I sometimes unnecessarily complicate test concepts.
The downside of complicating concepts;
— Design costs go up
— Harder to pitch/sell idea
— Development costs balloon
— The probability that something breaks (without being noticed) goes up
— But worst of all, when an idea is over-engineered it often misses the original point.
Why the brain avoids simple ideas:
— We want to be seen as a genius by others
— We want to be seen as a genius by ourselves
… in other words, ego.
Let’s return to the starting point. The main reason for testing is to know if a hunch is correct. Avoid the temptation of trying to do too much.
And this lesson extends beyond A/B testing.
9 years ago my business was beautifully simple. Today’s it’s 10x more complicated. But not 10x better.
Have you felt this way about your site, marketing strategy, or business? I’d feel much better knowing I’m not the only one 🙂
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.