Comments 3

  1. I really like the idea of targeting when its helpful or broadly customized (per the example above) vs. being potentially discriminatory or borderline intrusive. With the ability to easily geo target and track online behavior, the grey area is getting that much broader.
    You may have caught this a few years ago but Orbitz steering Mac users to higher priced options was unambiguously wrong and probably only served to alienate all Mac users. (http://www.wsj.com/articles/SB10001424052702304458604577488822667325882)

    1. Post
      Author

      Shreya said: You may have caught this a few years ago but Orbitz steering Mac users to higher priced options was unambiguously wrong and probably only served to alienate all Mac users.
      Rishi: I totally agree!

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