Are we irrational? Don’t know about you but I sure am.
Gmail has a feature where they empty the trash folder every 30 days.
I’ve known this for years.
Yet, every few days I go to the trash folder to empty it. It’s totally irrational.
Bigger point: when you think of your potential buyers as being totally rational you miss out on the super powerful underlying irrational currents that guide our decision making.