Are we irrational? Don’t know about you but I sure am.
Gmail has a feature where they empty the trash folder every 30 days.
I’ve known this for years.
Yet, every few days I go to the trash folder to empty it. It’s totally irrational.
Bigger point: when you think of your potential buyers as being totally rational you miss out on the super powerful underlying irrational currents that guide our decision making.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.