Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if it’s something they would have seen value in.
This is a problem for us marketers because the worst situation is meeting an interested buyer who is unable to take action.
On browsers there is a BACK button but the back button isn’t available in all instances.
Popups don’t have an undo option. But there is a solution and we explain it here.