Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if it’s something they would have seen value in.
This is a problem for us marketers because the worst situation is meeting an interested buyer who is unable to take action.
On browsers there is a BACK button but the back button isn’t available in all instances.
Popups don’t have an undo option. But there is a solution and we explain it here.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.