This is you: you do a Google search for a branded keyword (Big Ass Fans).
Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.