I’m hoping my smart readers can help me out here. Why does Overstock.com carry Sponsored Links? Is it a good revenue stream? Do you think this is a good strategy?
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.