Comments 2

  1. Post

    Hi Subhash,

    Thanks for the comment and PDF. I completely agree with you and realize many software companies are building in-store analytics tools for retailers.

    I am trying to convey two ideas here:

    – We can perform pretty much the same level of analytics in the store as we are accustomed to online.

    – We don’t have to sign up for a complicated or expensive solution to track store data. The implementation of this kind of store tracking should be no more complicated than adding Google Analytics to a website.

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