Big changes happen gradually, then suddenly.
And because they happen gradually we underestimate the sudden part.
That’s what I see with mobile commerce.
6 years ago we noticed web mobile traffic starting to grow exponentially. But web conversion rates grew by a tiny amount. So mobile as a whole was ignored.
Cut to 2019 and we’re seeing a serious spike in mobile purchase intent. But because mobile users are still bucketed as “multi-taskers in research mode” the mobile experience isn’t designed around commercial intent.
This phenomena is coming for you.
What the mobile experience is not:
— It’s not a shrunk down version of your desktop site.
— It’s not simply a research tool.
— Only good for getting email signups and call ins.
When was the last time you placed a test order on your mobile site? I’m guessing it was a long time ago. To improve your mobile experience live and breathe what your mobile visitor sees. Create a rule that says anytime an internal employee is visiting your site they need to do it on their phone. You’ll be amazed at how many little ideas reach your desk.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.