Big changes happen gradually, then suddenly.
And because they happen gradually we underestimate the sudden part.
That’s what I see with mobile commerce.
6 years ago we noticed web mobile traffic starting to grow exponentially. But web conversion rates grew by a tiny amount. So mobile as a whole was ignored.
Cut to 2019 and we’re seeing a serious spike in mobile purchase intent. But because mobile users are still bucketed as “multi-taskers in research mode” the mobile experience isn’t designed around commercial intent.
This phenomena is coming for you.
What the mobile experience is not:
— It’s not a shrunk down version of your desktop site.
— It’s not simply a research tool.
— Only good for getting email signups and call ins.
When was the last time you placed a test order on your mobile site? I’m guessing it was a long time ago. To improve your mobile experience live and breathe what your mobile visitor sees. Create a rule that says anytime an internal employee is visiting your site they need to do it on their phone. You’ll be amazed at how many little ideas reach your desk.