“Marketing is getting so sophisticated. We can do so much more with data than was possible just a year ago.”
Many marketers get high on this feeling.
But; advances in marketing technology can take focus away from the end-user. How consumers think isn’t that much different than what it was 10 or even 30 years ago.
Next time you get excited about a new marketing tool ask yourself, “Am I excited because it’s cool and makes me look good? Or am I excited because this helps me communicate more persuasively?”
You’ll realize, as I often do, that pen and paper are still the killer app.