Comments 2

  1. I like the idea of testing bold ideas in your A/B testing. What do you do if a client does not agree with the bold idea? How might we circumvent this?

    Great post, by the way.

    1. Post

      Great point. A lot of this has to do with expectation setting. I ask the client upfront if they are OK with keeping tests running tests for 7 weeks (and how that might slow down our 90-day progress).

      Most often they aren’t in favor of long-running tests so I let them know we’ll need to test radical ideas to speed up learning. And the value of testing radical ideas isn’t just an increase in speed it also gives us access to totally new insights into the mind of our target audience.

      You just have to consistently sell the client on the value of radical testing. CEOs and founders get it.

      After all, they are already running radical tests inside their businesses. The only difference is they are doing this OUTSIDE of the safety of an A/B testing sandbox.

      Keep the questions coming. This is what gets me excited.

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