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CHAPTER 4.5: The Bottom Line

Rishi Rawat November 1, 2022 Blog Posts

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What's your name?

Our conversion optimization process is a little weird.

We’ve established that we aren’t in the business of just tweaking buttons and search boxes on your site for transient gains.

We’ve talked about stacking micro-improvements from product page improvements.

And we’ve established that we aren’t out to trick visitors into higher conversions.

And instead of looking at the whole funnel, we hyper-focus on just one detail to deliver a 20% sales lift in under 90 days.

When clients first hear about it they’re excited because they know what a 20% sales lift means to their growth plans. If your site’s bestseller is driving $4,000,000, a 20% lift translates to $320K in additional revenue. Let that sink in. From hyper-focusing on just one page.

And there is the crux of the issue.

Can you set aside your other pages for massive gains in one area?

Now it’s time to jump a call…


Author

CHAPTER 4.5: The Bottom Line
Rishi Rawat

Founder & CEO

LinkedIn | BIO

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