Rishi Rawat

If engaged users on your site had a chance to meet you in person how many would end up buying? No reason why your site can't do just as well.

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Comments 4

  1. This is a clever idea for sure.

    Is there a scenario where we wouldn’t want to do this i.e. maybe the best seller happens to have a low VPC for some reason?

    Do you think you’d want to segment this in any way, I guess an obvious segment to suppress would be anyone that’s purchased the Key Lime Bundt cake in the past X days?

    1. Post
      Author

      Shilo: Do you think you’d want to segment this in any way, I guess an obvious segment to suppress would be anyone that’s purchased the Key Lime Bundt cake in the past X days?
      Rishi: Right. Or you could just target to PPC traffic (which is usually mostly new).

      Shilo: Is there a scenario where we wouldn’t want to do this i.e. maybe the best seller happens to have a low VPC for some reason?
      Rishi: The idea is to use the strategy to drive attention to the product you want more people to notice. But you’re right, the strategy needs to be tweaked to business goals.

      Keep your comments coming. Love ’em.

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