Comments 3

  1. Different popup generation experience and breaking the product page details into 3 emails is quite good.

    A quick question can also be given to all or at least with rules like 5-second on-page or scroll 50% rule. Any specific reason for making it inline?

    My hypothesis is only 5% or less will go down to the details section, whereas the warm-up sequence can be effective for more.

    1. Post
      Author

      Hi, Rahi. Great point. We’ve thought a lot about the design of the idea and tested a number of formats.

      It’s true that showing a prompt at the 5-second marker or at 50% scroll will capture a lot more signups. But there are 2 problems:

      1: If the prompt isn’t subtle (like the inline prompt, for example) many people, including those ready to buy today, will join the list. We want to avoid having people who are ready to buy from thinking “oh, cool, let me signup for this info and see what they have to offer.” That will hurt current sales.

      2: We only want to add people who are fairly close to buying but have some lingering questions. Quality of the signup is more important than quantity. It’s true that under 10% of visitors read the description but these represent our most serious buyers.

      I hope I answered your question but if I didn’t let me know. I’d love to go deeper. These types of discussions are truly stimulating.

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