I would have given your 10 Product landing page examples. But why give 10 examples when I can share on definitive example that’ll make you a lot more $$$$, right?

Why You Should Come To Me for Product Landing Page Examples

My name is Rishi Rawat and I’ve spent the last 13 years studying the behavior of online shoppers. After running 100s of experiments I’ve discovered this:

I haven’t branded myself the Shopify product page guy for kicks. I’m convinced the product page is where the magic happens.

As I said, I’m not going to give you 10 product landing page examples, I’m just going to show you my favorite example.

This Is the Definitive Product Landing Page Example

This example comes to you from biotrust.com. To see the screenshot below visit their AGELESS MULTI-COLLAGEN® PROTEIN POWDER page on your phone.

In the screenshot above I’ve labeled the four reasons why this is my favorite product landing page example. I love it because it caters to both Skimmers and Diggers.

In conclusion: yes, there are many product landing page examples out there. But if you apply this one example your eCommerce sales will spike.

Revealing It All

We hope you liked this article about the differences between check out and checkout.

But we have so much more to share with you.

Why Listen to Us?

We’ve spent the last 13 years in our marketing lab 🧑‍🔬 🧪, experimenting on online shoppers. We’ve learned a crap ton and are ready to share those learning.

We want more marketers and CEOs to know about it.

Eventually, we’ll make this into a book. If you want an unfair advantage over competitors now is the time to steal our ideas because once they are published the cat will be out of the bag.

Each chapter in our forthcoming book will feed into the next. Click the link that best describes where you want to start the story:

Chapter 1: is all about conversation rate optimization (CRO). It talks about the history of CRO, statistics of CRO, and describes how most agencies do CRO. We need to describe how most are doing it before revealing our process (that’s the topic of Chapter 4.)

Chapter 2: For every 1,000 product pitches encountered the shopper buys 1️⃣ item (and we’re being generous). If the goal is to have the consumer choose your product we need to understand their selection criteria– we need to understand their buyer psychology. Marketers who nail this will always outrun their peers.

Chapter 3: Conversion optimization work typically focuses on design and layout changes. We don’t limit ourselves to design and layout. Through extensive experimentation, we realized that the thing that moves the conversion needle 🧭 are the words and ideas expressed on the page. Conversion copywriting is where it’s at.

Chapter 4: Marketers make a fatal mistake. They focus on optimizing the whole site. We focus on the tip of the spear. The most important page on your entire site is your product page. To understand why this is, read this post: Product Page Optimization.

About Frictionless Commerce

We deliver an unfair advantage to technical product DTC brands (for example, Dyson) by improving advertising effectiveness by 20% in 90 days. This is achieved using a buyer psychology conversion copywriting framework. All paid traffic eventually reaches the product page and this is where we strike. Our process.

If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.

If you want to make your life easier and still increase conversions, jump on a call.