What's your name?
People are constantly asking me for a list of my favorite DTC sites with great copy.
Their question makes sense because I do study at least 5 DTC sites each week, and have been doing that for the last 10 years.
I’m constantly making notes of clever little conversion ideas that I pick up on my daily travels. What I haven’t done is keep a list of DTC sites that just have great copy.
The trouble with keeping an example of a page is that that page may go away. In this article, we’ll zoom out a little and look at DTC brands that just generally seem to be investing in good conversion copywriting. They don’t have good copy on a few pages, they have great copy at each touchpoint.
Good copywriting has infected their whole site.
List of DTC Sites With Great Copy
It takes me 3 minutes to determine how much value a DTC brand CEO places on copywriting. It’s clear Misen.com CEO cares a lot about copywriting:
Here is their mobile landing page:
Why I love it: If you are selling something that is great but also not inexpensive you need price justification in your toolbox.
Just play around on the Misen.com site and I’m sure you’ll find a bunch of copy nuggets.
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Zingermans.com is a Michigan-based brand that sells food items like breads, cakes, olive oils, etc.
Something I really like about their product page copywriting is that instead of just saying: this is excellent olive oil from this little village in Italy they have the person on the team who buys that particular olive oil write the description.
Unfortunately, I don’t have a screenshot of that olive oil product description (it has been lost to time) but here is how Zingerman’s describes their Indonesian cashews:
These are just the two best examples that come to mind this morning. I know there are many more and over the coming weeks, this post will expand to include many more DTC sites with great copy.
Want a Little Secret?
Looking at sites like Misen.com for inspiration is certainly a good use of your marketing time. But the real magic is understanding the buyer psychology of visitors to your site. If we can understand that we’ll have a conversion formula that none of our competitors know about. That is a true moat.
Turns out, there is a very specific sequence of steps and they are discussed in this– our most important– article: Marketing Secrets.