Often, our click happy fingers act too fast. We sometimes realize what happened after the action.
Clicking close (x) on an email signup pop up is one of those times. They are so ubiquitous, and most deserve to be closed out. But not all.
How can I maximize email signups when I know many accidentally close out too fast?
The solution is to add an “undo” option.
Let’s see this with an example (made up).
Here is the popup:
And here is the warning message we show when the user clicks the close button:
It’s such a simple and powerful idea. I don’t think I’ve ever seen it used.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.