What's your name?
Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift-buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message—
Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This is an important detail.
Great point Rishi. I never really thought about these subtle changes in verbiage helping.
I know it couldn’t hurt conversions 🙂 Thanks for the comment.