Rishi Rawat

If engaged users on your site had a chance to meet you in person how many would end up buying? No reason why your site can't do just as well.

See what Rishi is up to on LinkedIn

Comments 1

  1. Agree 100% for having stronger CTAs.

    Some additional thoughts to this, out of context–
    You hit brand recall well when somebody does both offline and online. Omnichannel is super important going forward.

    One O2O strategy could be–

    1. Print ad, full page, with a QR code [People read newspapers in the morning, say, The Economic Times if you’re into a financial product]
    2. Increase performance marketing budget for that day, say, on LinkedIn [I know you spend time on LinkedIn, gotcha]

    All the way, crafting a smooth offline to online or even a vice-versa experiment can yield upliftment to conversion rates.

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