Comments 1

  1. Agree 100% for having stronger CTAs.

    Some additional thoughts to this, out of context–
    You hit brand recall well when somebody does both offline and online. Omnichannel is super important going forward.

    One O2O strategy could be–

    1. Print ad, full page, with a QR code [People read newspapers in the morning, say, The Economic Times if you’re into a financial product]
    2. Increase performance marketing budget for that day, say, on LinkedIn [I know you spend time on LinkedIn, gotcha]

    All the way, crafting a smooth offline to online or even a vice-versa experiment can yield upliftment to conversion rates.

If the comment section remains empty I'm going to lose my job

Your email address will not be published. Required fields are marked *

The maximum upload file size: 50 MB. You can upload: image. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop file here