Marketing and Human Psychology

Rishi Rawat Blog Posts Leave a Comment

Here is a Twitter ad.

Few people know about this aspect of human psychology.
This Twitter ad works because human psychology is fixed.

Creative marketers will scoff at it saying it isn’t original (that it’s been done before).

We have such a fascination with doing totally new marketing things.

But new takes time. New is risky. New is expensive.

Some ideas might not win advertising awards but simply work. Why? Because the pull of human psychology is a black hole.

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