Annoying Popups

Rishi Rawat Blog 5 Comments

I hate popups.

BUT.

There is no denying that the word “mystery” has a magnetic pull:

(taken from kettleandfire.com)

Bonus: Notice the unconventional location for their close button. This isn’t a mistake. It’s very intentional. By placing it where users don’t expect it the marketer is buying 5 precious milliseconds for their message to register. Every millisecond counts.

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