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If you’re looking for a clever product description example you’ll like this post. Read on.
It’s always bothered me that retailers don’t change their product page descriptions during the year. It’s like they A/B test till they’ve found the perfect product page, and then stop.
What if there were different perfect product pages for different times of the year? A perfect product page for summer, a perfect product page for the new year, a perfect product page for holiday time?
We need our product description to connect with what’s in the visitor’s mind. And what’s in the visitor’s mind changes at different points of the year.
Right now it’s Spring in Michigan, which means allergy season is in full swing. People looking for an air purifier will have this on top of their minds. So, on alencorp.com we made a small tweak. The text we added:
If you are a diet supplement business it makes sense to update the product descriptions at the start of the year because this is when people make new year resolutions to lose weight. If we are selling a multi-purpose utility knife it makes sense to personalize product description during early December because that’s when people start holiday shopping for dad. Think about your business, do you have seasonality? Could you rewrite your description based on your busy season?
The real secret
What we’ve shown here is just the tip of the iceberg. If you want to fundamentally improve your product description and make a lot more $$$$ you need to craft a killer product story.
We hope you enjoyed this clever product description example.
We’ve spent the last 13 years in our marketing lab, experimenting with ways to optimize conversion rates and grow sales. We’re ready to spill the beans.
The following articles will save you 13 years:
— Before revealing the secret that’ll improve conversion rates by 20% let’s zoom out to see the forest for the🌲: Optimize Conversion Rates: A Totally Different Approach
— For every 1,000 product pitches encountered the shopper buys one item (and we’re being generous). You want this to be your product. How do our brains choose? They rely on a ranking algorithm, not dissimilar to the one Google uses for search results. Our conversion copywriting process is designed to get your pitch to the front of the line.
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