Comments 4

  1. Hmmm – my two cents:

    I would go to an online store (vs. marketplace like Amazon or Etsy or Ebay) ONLY if there were a compelling reason for me to do so (customized product, unique brand, cause based product/service etc.).
    So for Leather Honey to spend money on marketing to generate traffic for a product that doesn’t have that sort of attraction probably might not make net economic sense (after factoring in the AMZN charges) – Amazon (8 reviews notwithstanding) is potentially generating more sales per $ than their own web store.

    They are probably transitioning over to an Amazon only selling platform hence the equal billing?

    However, yet another interesting observation!

    1. Post
      Author

      Hey Shreya. Love your comments.

      Shreya: Amazon (8 reviews notwithstanding) is potentially generating more sales per $ than their own web store.
      Rishi: Very likely. That said, as a marketer, I feel they could generate more sales on their own site.

  2. Top selling on Amazon is a social proof and conversion builder.

    Amazon invariably has a significantly higher conversion rate than any other site, because people already know and trust it.

    55% of ecommerce searches already start at Amazon.

    I know I often look to see if something is also available on Amazon when I am ready to buy it, because Amazon has my credit card already, Amazon has Prime shipping so I know I’ll get it and Amazon has a known return policy if it sucks.

    The site might be more of a “manufacturer’s site” anyway that was never intended to really sell much, because Amazon is their primary sales channel.

  3. Post
    Author

    That’s a good point. But why mention the Amazon option right on homepage? Why not wait for that shopper to drill down on product page level? I mean, make more of an effort to sell on your own site. Right?

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