Many shoppers only trust Amazon. So it makes sense let your site visitors know you also sell on Amazon. But, leatherhoney.com advertises their Amazon availability right on their homepage:
The shopper is already on your site. So, does this strategy make sense to you? Am I missing something?
There are literally 8 references to Amazon on just their homepage (see listing):
In my view, if they really didn’t want to miss a single Amazon sale they should do 2 things:
1: Mention Amazon on product pages. No need for shoppers to see Amazon reference moment they land on site.
2: Show this popup message when shoppers click Amazon call-to-action:
We are a small family business and we’ve been creating leather care products right here in the US since 1968. If every American spent $64 on something made in America, it would create 200,000 new jobs.
We totally understand the convenience of buying from Amazon. If you buy from us you’ll pay the exact same price but we’ll get a little more. And we want to use that to create more American jobs.
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