As a manufacturer it’s impossible to ignore Amazon.
But is Amazon friend or foe?
Greater Goods manufactures a whole line of home appliances. They have a pretty extensive product line: https://greatergoods.com/products
They’re also quite popular on Amazon.com:
This is probably why they’re transformed their whole site into a giant bridge to Amazon. This is their product page and the only purchase option is a link to Amazon:
But is Amazon Greater Goods’ friend? I’m not sure because when I go to their Amazon page, which, don’t forget, is being heavily advertised on greatergoods.com, I see their product page but also a few enticing ads for direct competitors. This is good for Amazon but is it good for Greater Goods? You tell me.