Amazon: Friend or Foe?

Rishi Rawat Blog Leave a Comment

As a manufacturer it’s impossible to ignore Amazon.

But is Amazon friend or foe?

Greater Goods manufactures a whole line of home appliances. They have a pretty extensive product line:

They’re also quite popular on

Crazy high review count on

This is probably why they’re transformed their whole site into a giant bridge to Amazon. This is their product page and the only purchase option is a link to Amazon: product page is taking traffic to their Amazon page.

But is Amazon Greater Goods’ friend? I’m not sure because when I go to their Amazon page, which, don’t forget, is being heavily advertised on, I see their product page but also a few enticing ads for direct competitors. This is good for Amazon but is it good for Greater Goods? You tell me.

Amazon is full on advertising competing products.

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