We know going from 0 reviews to 1 review improves conversion rates by 20%.
But there is something I’m curious about. Here is the scenario–
Choice 1: 20 hours of effort to collect 343 reviews for your product page.
Choice 2: 200 hours of effort to collect 34,134 reviews for the same product page.
Given that 343 reviews is itself impressive which option would you pick? Choice 1 or 2?
This isn’t a trick question. We genuinely don’t know the answer