We know going from 0 reviews to 1 review improves conversion rates by 20%.
But there is something I’m curious about. Here is the scenario–
Choice 1: 20 hours of effort to collect 343 reviews for your product page.
Choice 2: 200 hours of effort to collect 34,134 reviews for the same product page.
Given that 343 reviews is itself impressive which option would you pick? Choice 1 or 2?
This isn’t a trick question. We genuinely don’t know the answer
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.