PETCO.com found that products without reviews have a 20.4% higher return rate than those with reviews, and products with 50+ reviews have a return rate that is half of those with less than 5 reviews (Bazaarvoice.com research).
But what is one to do when a product has been launched 3 months ago and only has a few reviews?
Thecrazycap.com has a solution.
This is a clever headline for the reviews section:
Why is it clever? Because it protects against cases where the reader might say, “wait, they have just 12 reviews?“
This headline communicates: “More on the way“
Small copywriting touches really matter.