Most online retailers smile when they hit 30,000 Facebook fans.

Rareseeds.com sells heirloom seeds.  Not only do they have 469,000 Facebook fans they also have 5,300 customers who’ve given them 5 out of 5 stars on Facebook reviews.  That’s five thousand three hundred five star ratings.  Think about that for a minute–

Rareseeds.com_5_Star_Ratings
Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

See what Rishi is up to on LinkedIn

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