We know videos convert like crazy.

But the visitor isn’t always in a position to listen to a video with audio.

Solution: insert animated gifs on the product page to demonstrate a key feature of the product.

In this case hai showerhead is demonstrating its no-brainer self-install feature.

But There’s a Catch

As you probably noticed, it’s hard to read the post while the clip is playing in an infinite loop. Here’s my solution: play it twice. Then pause it and add a play button on top of the paused clip so the user can click it if they want to see it again.

Further Reading

We hope you enjoyed this article about using animated gifs on product pages.

This article is a supporting article to its parent article: Words Kick Video’s Ass.

Revealing It All

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Here is the step-by-step process: The Frictionless Process.