We know videos convert like crazy.

But the visitor isn’t always in a position to listen to a video with audio.

Solution: insert animated gifs on the product page to demonstrate a key feature of the product.

In this case hai showerhead is demonstrating its no-brainer self-install feature.

But There’s a Catch

As you probably noticed, it’s hard to read the post while the clip is playing in an infinite loop. Here’s my solution: play it twice. Then pause it and add a play button on top of the paused clip so the user can click it if they want to see it again.

Further Reading

We hope you enjoyed this article about using animated gifs on product pages.

This article is a supporting article to its parent article: Words Kick Video’s Ass.

Revealing It All

We have so much more to share with you.

Why Listen to Us?

We’ve spent the last 13 years in our marketing lab 🧑‍🔬 🧪, experimenting on online shoppers. We’ve learned a crap ton and are ready to share those learning.

We want more marketers and CEOs to know about it.

Eventually, we’ll make this into a book. If you want an unfair advantage over competitors now is the time to steal our ideas because once they are published the cat will be out of the bag.

Each chapter in our forthcoming book will feed into the next. Click the link that best describes where you want to start the story:

Chapter 1: is all about conversation rate optimization (CRO). It talks about the history of CRO, statistics of CRO, and describes how most agencies do CRO. We need to describe how most are doing it before revealing our process (that’s the topic of Chapter 4.)

Chapter 2: For every 1,000 product pitches encountered the shopper buys 1️⃣ item (and we’re being generous). If the goal is to have the consumer choose your product we need to understand their selection criteria– we need to understand their buyer psychology. Marketers who nail this will always outrun their peers.

Chapter 3: Conversion optimization work typically focuses on design and layout changes. We don’t limit ourselves to design and layout. Through extensive experimentation, we realized that the thing that moves the conversion needle 🧭 are the words and ideas expressed on the page. Conversion copywriting is where it’s at.

Chapter 4: Marketers make a fatal mistake. They focus on optimizing the whole site. We focus on the tip of the spear. The most important page on your entire site is your product page. To understand why this is, read this post: Product Page Optimization.