We know videos convert like crazy.

But the visitor isn’t always in a position to listen to a video with audio.

Solution: insert animated gifs on the product page to demonstrate a key feature of the product.

In this case hai showerhead is demonstrating their no brainer self-install feature.

But There’s a Catch

As you probably noticed, it’s hard to read the post while the clip is playing in an infinite loop. Here’s my solution: play it twice. Then pause it and add a play button on top of the paused clip so the user can click it if they want to see it again.

Further Reading

We hope you enjoyed this article about using animated gifs on product pages.

This article is a supporting article to its parent article: Words Kick Video’s Ass.

About Frictionless Commerce

We deliver an unfair advantage to technical product DTC brands (for example, Dyson) by improving advertising effectiveness by 20% in 90 days. This is achieved using a buyer psychology conversion copywriting framework. All paid traffic eventually reaches the product page and this is where we strike. Our process.

If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.

If you want to make your life easier and still increase conversions, jump on a call.