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Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly.
In the previous post I noted that the quality of an ecommerce site strongly suggests the overall health of the retailer. Well, williams-sonoma.com is a great example of that.