Empty Calories
1. When a shopper walks into a brick-and-mortar store in their head they’ve pre-allocated time and money investment. The same phenomenon happens online. 2. Etailer X launched his site in 2003 with 37 pages. These included product pages, category pages, checkout pages, shipping info, return policy, about us and newsletter sign-up. With time etailer X learns more about ecommerce and …