Comments 17

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      Hi, Ron.

      1: The idea behind the possessive strategy was this: we love buying but hate it when it feels like our options are being limited. We ultimately dropped this from our list.
      2: I’ll email you examples for the remaining strategies on May 4th.

  1. I love this. What a cool way of addressing a mental block. I’ve never seen one of these next to a shipping cost, but it really make a a lot of sense. Well done once again my friend! This was a fun read!

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  2. Thank you, Rishi, for the whole series. I have started the task of rewriting copy for all my products. I was of the school of thought that people don’t read! So funny to think that, but that is what I was taught years ago while running my last company. Now, I look forward to crafting a copy as good as my product!

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      Hi, Ida. I’m so happy you found the series useful. My advice is to start with your bestseller. Just focus on developing the best story for that product page. Work on it for a day, then don’t look at it for a few days (gestation period), then return to see how it feels. Copywriting is a delicate art, you don’t want to say too much, or too little.

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