I’m considering buying a printer so I started by entering this search phrase on Google:
Here are the paid ads that showed up:
The Xerox ad is better than Epson’s but neither truly capitalize on the opportunity. An ad copy like “Learn how Xerox laser printers compare to inkjets” might have worked better.
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.