Early Stage Leads

Rishi Rawat Blog Posts Leave a Comment

I’m considering buying a printer so I started by entering this search phrase on Google:

Here are the paid ads that showed up:

difference between laser and inkjet printers

The Xerox ad is better than Epson’s but neither truly capitalizes on the opportunity. An ad copy like “Learn how Xerox laser printers compare to inkjets” might have worked better.

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