Ann’s PPC

Rishi Rawat Blog Posts 6 Comments

I was doing a search for a Dynamo LED Flashlight and was presented 3 ads– has done something incredibly clever here.  They know, that we know, PPC ads are very ‘salesy’.  So is using customer Ann’s review of their LED dynamo flashlight to make their ad stand out.  And it worked.  When I clicked the ad I was shown this landing page–

Note: I would have selected a stronger review for this ad, but the concept is brilliant.

Comments 6

    1. Post
    1. Post

      Hi John,

      Germantown isn’t near me so probably isn’t using geo-targeting. I don’t think AdWords has geo-targeting feature, though I’m not sure. But it would be totally awesome if they did.


Leave a Reply

Your email address will not be published. Required fields are marked *

The maximum upload file size: 50 MB.
You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other.
Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded.