What's your name?
Conversion copywriting has just one role: to get prospects from “this is fascinating” to “where do I enter my credit card number?”
My name is Rishi and I’ve been thinking about conversion optimization for the last 12 years. I’ve written 750+ articles and you’ve just stumbled onto the most important one.
This piece is the core of everything we’ve learned about conversion copywriting.
But before we go deep into the topic let’s take a bigger picture view.
The History of Copywriting
Why Conversion Copywriting is THE way to Grow Sales
There are many ways to optimize conversion rates by adjusting words are the best.
How Conversion Copywriting and Buyer Psychology Relate
How Marketers Think About Copywriting
How To Think about Conversion Copywriting
Salesmanship in pen.
How Storytelling Connects with Conversion Copywriting
Our Conversion Copywriting Approach is Controversial
Most marketers don’t do conversion copywriting how we do it. The best marketers will tell you, “you can’t formulate any copy ideas without first doing tons of user research.”
There is no doubt that user research is powerful. It has its place, we just don’t think it’s the first thing the marketer should do. We neatly present our case in this case against user research article.