What's your name?

Conversion copywriting has just one role: to get prospects from “this is fascinating” to “where do I enter my credit card number?”

My name is Rishi and I’ve been thinking about conversion optimization for the last 12 years. I’ve written 750+ articles and you’ve just stumbled onto the most important one.

This piece is the core of everything we’ve learned about conversion copywriting.

But before we go deep into the topic let’s take a bigger picture view.

The History of Copywriting

Why Conversion Copywriting is THE way to Grow Sales

There are many ways to optimize conversion rates by adjusting words are the best.

How Conversion Copywriting and Buyer Psychology Relate

How Marketers Think About Copywriting

How To Think about Conversion Copywriting

Salesmanship in pen.

How Storytelling Connects with Conversion Copywriting

Our Conversion Copywriting Approach is Controversial

Most marketers don’t do conversion copywriting how we do it. The best marketers will tell you, “you can’t formulate any copy ideas without first doing tons of user research.”

There is no doubt that user research is powerful. It has its place, we just don’t think it’s the first thing the marketer should do. We neatly present our case in this case against user research article.

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      Hi, Ron.

      1: The idea behind the possessive strategy was this: we love buying but hate it when it feels like our options are being limited. We ultimately dropped this from our list.
      2: I’ll email you examples for the remaining strategies on May 4th.

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  7. I love this. What a cool way of addressing a mental block. I’ve never seen one of these next to a shipping cost, but it really make a a lot of sense. Well done once again my friend! This was a fun read!

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  8. Thank you, Rishi, for the whole series. I have started the task of rewriting copy for all my products. I was of the school of thought that people don’t read! So funny to think that, but that is what I was taught years ago while running my last company. Now, I look forward to crafting a copy as good as my product!

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      Hi, Ida. I’m so happy you found the series useful. My advice is to start with your bestseller. Just focus on developing the best story for that product page. Work on it for a day, then don’t look at it for a few days (gestation period), then return to see how it feels. Copywriting is a delicate art, you don’t want to say too much, or too little.

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