Entertaining Email Popup Concept

Zivame.com has an entertaining email signup strategy.  When you land on their homepage a popup appears that allows you to virtually scratch off a card; revealing a hidden discount for signing up to their email list.  Here is the popup in action (watch video in 720p HD mode)– [First saw zivame.com popup on visualwebsiteoptimizer.com] ————————– …

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Above the Fold Layout

The standard product page template lists product content below product image (blue arrows in screenshot below)– Template above is used by 96% of ecommerce sites.  Wisdom of crowds philosophy suggests the widespread adoption of this template is because it’s the most efficient way to display product information.  Fridgefilters.com has decided to challenge this view.  Their product …

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