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Shopper Discounts Explained

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Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. But, it’s being done so much shoppers have become desensitized by discounts. When buyers see that an item has been discounted $50 they disregard the discount amount and just look at the final …

Full Screen Popup

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These days most sites show an email signup popup when the user is about to exit the site.  Themuse.com does something slightly different.  They show a full screen overlay for the newsletter popup.  It actually looks pretty good and was different enough for me to take notice and write about it– Do you know of any sites that have interesting …

Fuzzy Ad

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Saw this advertisement on right hand margin of my Gmail inbox— Notice how Software King icon is blurry? Not sure if this was deliberate or a mistake, but if it was deliberate these guys are marketing geniuses. Here’s why— blurry images immediately capture our attention because we’re expecting to see clear images. What makes this ad so effective is that …

Entertaining Email Popup Concept

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Zivame.com has an entertaining email signup strategy.  When you land on their homepage a popup appears that allows you to virtually scratch off a card; revealing a hidden discount for signing up to their email list.  Here is the popup in action (watch video in 720p HD mode)– [First saw zivame.com popup on visualwebsiteoptimizer.com] ————————– Like this post?  New conversion …

Cart Page Popup

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When new visitors to framesbymail.com add an item to their cart they see this popup on cart page– At first glance this feels like a bad idea (don’t shoppers hate popups?), but it could be a good tactic. Popup offer is vague (receive a special discount) and according to Jakob Nielsen shoppers search in a hub and spoke format, so new …

Social Proof on Steroids

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37signals.com blog has an excellent example of how social proof can be a conversion catalyst.  Am sharing their post snippet– There’s a flash flood warning for all of Chicago today. Unfortunately there’s water in my basement (like other Chicago home owners)… The flood fixing company U.S. Waterproofing has a cool feature on their website. Look at who we’ve helped in …

Above the Fold Layout

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The standard product page template lists product content below product image (blue arrows in screenshot below)– Template above is used by 96% of ecommerce sites.  Wisdom of crowds philosophy suggests the widespread adoption of this template is because it’s the most efficient way to display product information.  Fridgefilters.com has decided to challenge this view.  Their product content can be accessed from …

Leveraging Both Quantitative and Qualitative Insights

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2 weeks ago I posted an article about Zappos’ new product page layout.  Here is the layout (click image below twice to see enlarged view)– This new design was most likely driven by clickstream analysis (quantitive data).  However, if you look closely you’ll see this call to action on the page– Interface shown above was added so visitors can submit …

New Product Page

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This is a standard product page template– This standard template is used by 98% of ecommerce sites.  Wisdom of crowds philosophy suggests the widespread adoption of this template is because it’s the most efficient way to display product information.  Zappos.com has decided to challenge this view (click image below twice to see enlarged view)– What I love about their implementation …

Conversions Explained

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Generating a conversion is like filling a 10-quart bucket, where conversion happens moment water spills over.  This is how I look at it– your point of assurances (money back guarantee, low price guarantee, about us page, exclusively carried by us seal, over 5,000 units sold seal, product benefits listed on product pages, etc.) are 1-quart cups.  Every time a visitor …