Marketing 2.7

Rishi Rawat Blog Posts 1 Comment

Shoppers are familiar with software versions. They intuitively know version 3.3 is better than 2.0.

This is something software companies use very effectively to their advantage. Direct-to-consumer brands should use it too.

As a marketer, if you can communicate an idea without explicitly stating it that’s always gold.

Here is how Contour Living uses it:

Marketing version

Comments 1

Leave a Reply

Your email address will not be published. Required fields are marked *


The maximum upload file size: 50 MB.
You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other.
Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded.