Marketing 2.7

Rishi Rawat Blog Posts 1 Comment

Shoppers are familiar with software versions. They intuitively know version 3.3 is better than 2.0.

This is something software companies use very effectively to their advantage. Direct-to-consumer brands should use it too.

As a marketer, if you can communicate an idea without explicitly stating it that’s always gold.

Here is how Contour Living uses it:

Marketing version

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