1: Brick and mortar retail is really cost intensive.
2: Brick and mortar retail can’t compete again Amazon.com.
3: With brick and mortar retail one has to sign long-term storefront leases.
4: Enter Bulletin (bulletin.co).
5: Bulletin takes the flexibility of ecommerce and brings it to brick and mortar world.
6: The advantage of a retail store is the idea of unexpected discovery. Online, if people don’t think about searching the product you sell then they’ll likely never find you. Few examples: gelpro.com, skiersedge.com, excaliburdehydrator.com and pitbarrelcooker.com.
7: With Bulletin any of these retailers could rent space at a Bulletin store and allow shoppers to stumble and experience their product.
8: And it’s just like your own online store. If someone buys your pit barrel cooker from a physical store you will get that customer’s info. So you can manage that relationship moving forward.
9: Basically, ideas like Bulletin are helping take brick and mortar from being an inflexible high fixed cost model to highly flexible utility like solution.
10: Expect a lot more innovation in this space.