My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable.
About a week after our appointment, I checked my mail and received this card:
The doctor and staff at the clinic hand-signed a thank you card after visiting them for the first time. This immediately put a smile on my face and I still have the card at home.
Although this is a physical card, the same approach can be taken on your website or with your email campaigns. Thanking someone for their patronage may seem like a fruitless task, but guess what? My girlfriend and I are most certainly taking our two cats to this veterinary clinic again in the future. There’s a clinic 2 minutes away from our home that specializes in treating cats, but we don’t mind driving the extra 10 minutes to the clinic that sent us this card.
Your customers will return to your site too if they feel valued.