On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well.
Chris was kind enough to let me share an example of his email and … performance metrics!
Email example: https://mailchi.mp/03b038616fda/would-you-like-efi-under-your-christmas-tree
Performance metrics: 24 hours after sending email above 44.6% open rate and 11% clickthrough rate (percentage of people who opened the email and clicked a link in the email). I don’t need to know industry averages to know this amazing.